Doctor Who Season 8 Premiere on Tumblr | Above gifset source (x)
Doctor Who has one of the biggest and most highly engaged fandoms on Tumblr, and this weekend they were out in full force again for the 8th season premiere of the show since its reboot; this season featuring a new Doctor, redecorated TARDIS, and the redone show opening seen above, currently the most popular Doctor Who related post on Tumblr.
From Friday, August 22nd through Sunday, August 24th, 59.5k posts were made about Doctor Who by a community of 796.4k Tumblr users, earning 3.6 million notes. That’s an average of 61 notes per post, putting a single weekend of Doctor Who on par with a month’s worth of posts from the science community.
Gifsets were some of the most popular posts made, along with episode recaps and reminders drawn in MS Paint and even a callback to Twelfth Doctor Capaldi’s previous role from The Thick of It.
Gifsets are popular in Tumblr fandom for their ability to replay small moments that lend greater significance to characters and moments in a series that are easy to miss during a show’s initial run. The official Doctor Who Tumblr understands this about their audience and uses a lot of gifsets in their posts.
Very cleverly done.